A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fes

"A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fe

"A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fe

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat