First published in 1977, this now classic manual has been completely revised and updated to reflect the enormous changes that have taken place both in the popul

The spread of sophisticated computer packages and the machinery on which to run them has meant that procedures which were previously only available to experienc

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to

Written by an international team of experts, this collection provides a comprehensive account of established and emerging methods of collecting and analysing da