Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th Interna

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi

Volume 79 of Advances in Virus Research focuses on developments surrounding rabies, an ancient disease that remains a prominent public health problem for humans