The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the t

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a wor

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public critici