The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are a

This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and po

This cutting-edge collection, born of a belief in the value of approaching 'translation' in a wide range of ways, contains essays of interest to students and sc

Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed question

This book offers a panoramic view of the emerging eco-paradigm of Translation Studies, known as Eco-Translatology, and presents a systematic study of the theore