Native Advertising
Author | : Lisa Lynch |
Publisher | : Routledge |
Total Pages | : 136 |
Release | : 2021-09-30 |
ISBN-10 | : 1032178698 |
ISBN-13 | : 9781032178691 |
Rating | : 4/5 (98 Downloads) |
Book Synopsis Native Advertising by : Lisa Lynch
Download or read book Native Advertising written by Lisa Lynch and published by Routledge. This book was released on 2021-09-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.