Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—m

This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference so

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve