Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i