Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape

"Marketing takes a day to Learn and a Lifetime to Master."-Phil KotlerDigital Advertising, Sometimes referred to as Online Advertising, Internet Advertising, or

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what cur

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve