Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the fed

The announcement that BOSER might cause a fatal human disease "Creutzfeldt- Jacob disease CJD" triggered enormous media attention, public alarm and government w

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapt

This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material