Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i

This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critica

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off