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An Integrative Guide to Consumer Neuroscience
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"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust ove
Consumer Neuroscience - Foundation, Validation, and Relevance
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Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices t
The use of consumer neuroscience in aroma marketing
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Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches
A Guide to the Psychology of Eating
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Why are spicy cuisines characteristic of hot climates? Does our stomach or our brain tell us when it is time to eat? And how do we decide if bugs are food? Empl