An Introduction to Survey Research, Volume I

An Introduction to Survey Research, Volume I
Author :
Publisher : Business Expert Press
Total Pages : 120
Release :
ISBN-10 : 9781948976046
ISBN-13 : 1948976048
Rating : 4/5 (46 Downloads)

Book Synopsis An Introduction to Survey Research, Volume I by : Ernest L. Cowles

Download or read book An Introduction to Survey Research, Volume I written by Ernest L. Cowles and published by Business Expert Press. This book was released on 2019-03-20 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.


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An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help bot