Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and indu

This timely text/reference reviews the state of the art of big data analytics, with a particular focus on practical applications. An authoritative selection of

Application of Big Data and Business Analytics uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapt

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research d