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Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make au
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Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
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In a future situation known as the Metaverse, individuals will be able to enter a shared online reality that contains avatars—digital representations of both