Football U.
| Author | : J. Douglas Toma |
| Publisher | : University of Michigan Press |
| Total Pages | : 326 |
| Release | : 2003 |
| ISBN-10 | : 0472112996 |
| ISBN-13 | : 9780472112999 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Football U. by : J. Douglas Toma
Download or read book Football U. written by J. Douglas Toma and published by University of Michigan Press. This book was released on 2003 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toma scores with a balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off. 11 photos.
