The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in

Some days, we wake up in the morning and feel like we are on top of the world. However, by the end of the day, we feel like the world has turned against us beca