First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and und

The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that h