Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effectiv

Publisher description

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effectiv

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.