Beyond Digital: A Brand Approach for more Relevance

Download or read book Beyond Digital: A Brand Approach for more Relevance written by Kai Platschke and published by Haufe-Lexware. This book was released on 2017-09-12 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases