Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidanc

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The Dallas Museum of Art undertook a groundbreaking seven-year research initiative to answer these questions. The findings, published in Ignite the Power of Art

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education,