Brain Bugs: How the Brain's Flaws Shape Our Lives

Download or read book Brain Bugs: How the Brain's Flaws Shape Our Lives written by Dean Buonomano and published by W. W. Norton & Company. This book was released on 2011-07-11 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe.”—The Atlantic The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.