This title explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, a

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade

It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reas