This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze

"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketin

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling stor