Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti