What Great Brands Do

What Great Brands Do
Author :
Publisher : John Wiley & Sons
Total Pages : 278
Release :
ISBN-10 : 9781118611258
ISBN-13 : 111861125X
Rating : 4/5 (58 Downloads)

Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.


What Great Brands Do Related Books

What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Political Brands
Language: en
Pages: 342
Authors: Ciara Torres-Spelliscy
Categories: Advertising, Political
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the
The New Strategic Brand Management
Language: en
Pages: 576
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source
Brands and Rousers
Language: en
Pages: 0
Authors: Luis Gallardo
Categories: Branding (Marketing)
Type: BOOK - Published: 2012 - Publisher: Lid Publishing

DOWNLOAD EBOOK

Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully dev
Lovemarks
Language: en
Pages: 256
Authors: Kevin Roberts
Categories: Business & Economics
Type: BOOK - Published: 2005-12-01 - Publisher: powerHouse Books

DOWNLOAD EBOOK

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatc