Brands, Consumers, Symbols and Research
| Author | : Sidney J. Levy |
| Publisher | : SAGE |
| Total Pages | : 612 |
| Release | : 1999-08-11 |
| ISBN-10 | : 0761916970 |
| ISBN-13 | : 9780761916970 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis Brands, Consumers, Symbols and Research by : Sidney J. Levy
Download or read book Brands, Consumers, Symbols and Research written by Sidney J. Levy and published by SAGE. This book was released on 1999-08-11 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
