Building Digital Power

Building Digital Power
Author :
Publisher :
Total Pages : 200
Release :
ISBN-10 : 9798601780988
ISBN-13 :
Rating : 4/5 (88 Downloads)

Book Synopsis Building Digital Power by : Karen Nilsen

Download or read book Building Digital Power written by Karen Nilsen and published by . This book was released on 2020-01-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.


Building Digital Power Related Books

Building Digital Power
Language: en
Pages: 200
Authors: Karen Nilsen
Categories:
Type: BOOK - Published: 2020-01-20 - Publisher:

DOWNLOAD EBOOK

"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five p
The Business of Platforms
Language: en
Pages: 320
Authors: Michael A. Cusumano
Categories: Business & Economics
Type: BOOK - Published: 2019-05-07 - Publisher: HarperCollins

DOWNLOAD EBOOK

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world an
Building Digital Culture
Language: en
Pages: 264
Authors: Daniel Rowles
Categories: Business & Economics
Type: BOOK - Published: 2017-01-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizatio
Building a Digital Analytics Organization
Language: en
Pages: 369
Authors: Judah Phillips
Categories: Computers
Type: BOOK - Published: 2013-07-25 - Publisher: FT Press

DOWNLOAD EBOOK

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pio
Digital Body Language
Language: en
Pages: 180
Authors: Erica Dhawan
Categories: Business & Economics
Type: BOOK - Published: 2021-05-11 - Publisher: St. Martin's Press

DOWNLOAD EBOOK

An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video