Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, an

Responding to a shortage of effective content for teaching business analytics, this text offers a complete, integrated package of knowledge for newcomers to the

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, an

THE COMPLETE GUIDE TO USING ANALYTICS TO MANAGE RISK AND UNCERTAINTY IN COMPLEX GLOBAL BUSINESS ENVIRONMENTS Practical techniques for developing reliable, actio

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as