This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level

A teacher’s guide to empowering students with modern thinking skills that will help them throughout life. Design thinking is a wonderful teaching strategy to