This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop wa

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu

Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a resu

Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go abo

Decision Making for Business gathers crucial contributions to our understanding of decision making and assembles them to form a coherent and sustained analysis