Business Success in China

Download or read book Business Success in China written by Markus B. Hofer and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.