Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how

Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertis

A critical assessment of the role that information technologies have come to play in contemporary campaigns.

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern