Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementa

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing conce

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing appr

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classr