CIM Coursebook 07/08 Managing Marketing Performance

CIM Coursebook 07/08 Managing Marketing Performance
Author :
Publisher : Routledge
Total Pages : 416
Release :
ISBN-10 : 9781136420269
ISBN-13 : 1136420266
Rating : 4/5 (69 Downloads)

Book Synopsis CIM Coursebook 07/08 Managing Marketing Performance by : Helen Meek

Download or read book CIM Coursebook 07/08 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-05-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


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