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Pages: 299
Authors: Colin Egan
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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensio
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CIM Coursebook 03/04 Strategic Marketing Management
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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th
CIM Companion
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The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids