CIM
| Author | : David Pearson |
| Publisher | : |
| Total Pages | : 666 |
| Release | : 1998 |
| ISBN-10 | : 0751740756 |
| ISBN-13 | : 9780751740752 |
| Rating | : 4/5 (56 Downloads) |
Book Synopsis CIM by : David Pearson
Download or read book CIM written by David Pearson and published by . This book was released on 1998 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study text focuses on strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
