How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabunda

In today's business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but h

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thoroug

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help