Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and

As corporations search for new production sites, governments compete furiously using location subsidies and tax incentives to lure them. Yet underwriting big bu

Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market

Executives say that people are their most important asset, but most don’t walk the talk. They don’t have systematic strategies for how to get the people the

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers