In many markets, sellers advertise their good with an asking price. This is a price at which the seller is willing to take his good off the market and trade imm

In many markets, sellers advertise their good with an asking price. This is a price at which the seller will take his good off the market and trade immediately,

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospe

Why do consumer prices and wages adjust so slowly to changes in market conditions? The rigidity or stickiness of price setting in business is central to Keynesi