This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of