International tourism is expected to be a major vehicle of economic development in industrializing countries in the 21st century, especially for Asia. To genera

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism d

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as t