For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The appl

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create

This is a uniquely friendly and easy-to-understand treatment of the complex theories and findings that surround CMC. Communication is often complicated, and com