Conferences and Conventions

Download or read book Conferences and Conventions written by Tony Rogers and published by Routledge. This book was released on 2013 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Conferences and Conventions : a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective questions at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: the origins of the conference industry, business tourism and leisure tourism, the buyers and the suppliers, marketing and branding, the design of conference facilities, and employment and people." -- Provided by publisher.