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China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China rea
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"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum
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This study of postsocialist China explores the development of a Chinese consumer culture in the 1990s with a special focus on advertising and shifting ideals on
