Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part o