This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to th

This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, prac

This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, prac

This book advocates a new way of thinking about mortgage contracts. This claim is based on the assumption that we currently live in a political economy in which

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars prov