The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and tr

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level man

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate commun