This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketpla

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Contributed articles presented at a workshop held in 1994.

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique se