This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three disti

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE

Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-mak

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Cri

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further enga