The Influence of Culture and Personality on Customer Satisfaction
| Author | : Franziska Krüger |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2016-02-23 |
| ISBN-10 | : 9783658125578 |
| ISBN-13 | : 3658125578 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis The Influence of Culture and Personality on Customer Satisfaction by : Franziska Krüger
Download or read book The Influence of Culture and Personality on Customer Satisfaction written by Franziska Krüger and published by Springer. This book was released on 2016-02-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
